2012年2月7日星期二

Hartsfield-Jackson Atlanta International Airport to install LED lighting


Hartsfield-Jackson Atlanta International Airport to install LED lighting
Frequent fliers know that it's not every trip takes off at exactly the perfect moment – and struggling to find your car or hang onto your luggage in a poorly-lit parking lot at 3 a.m. is anything but enjoyable. Thankfully, Atlanta's Hartsfield-Jackson International Airport will soon be brightening its lighting technology by installing light-emitting diodes in some of its parking facilities.
The new LED lighting will be installed in the north and south covered parking lots, helping make those early morning or red-eye trips a little easier on weary passengers. Travellers could be enjoying the LEDs' benefits as early as April of this year.
"We are happy to provide greatly improved lighting for our passengers using these parking facilities," Aviation General Manager Louis Miller said in a press release. "LED lights are brighter, last longer and use less energy than other options, providing savings for the Airport and reducing our carbon footprint."
Miller added that the new lights are just the beginning of the airport's commitment to energy-efficiency and sustainability.
If you want to enjoy the benefits of LED lighting a little closer to home, you can set up your own LED rope lights in your living room! Rope lighting adds a cool, soothing glow to any room of the house, while helping to cut down on energy costs.  www.bgocled.com

Audi highlights LED technology in Super Bowl spot


Audi highlights LED technology in Super Bowl spot
For many, the most exciting part of the Super Bowl isn't the football – it's the commercial breaks! The most expensive day in advertising sees a spat of new, delightful ads, including some by traditional sponsors like Budweiser and Coca-Cola. This year, luxury automaker Audi got in on the action with a spot that highlighted their LED headlight technology.
The clever advertisement featured a group of vampires enjoying a party in the woods, complete with guitars, snacks and (naturally) some sanguine beverages. A latecomer arriving to the shindig forgets himself for a moment and drives up with his Audi S7's LED lights – which mimic daylight – shining directly into the partygoers, instantly zapping his buddies.
"In the spot, Audi LEDs – which at 5500 Kelvin produce the closest recreation of daylight available – put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture," Scott Keogh, chief marketing officer of Audi of America, told LEDs Magazine.
Even if you don't have room in the budget for a brand-new Audi, you can still put some LEDs in your garage! LED rope lights are the perfect addition to any car port, adding energy-efficient lighting that helps you safely navigate in the day or the night – unless, of course, you're a vampire.   www.bgocled.com

2011年12月27日星期二

Philips 75-watt LED for sale for $39.97


Philips 17-watt AmbientLED lit up.
(Credit:
Philips Communications)

Royal Philips Electronics’ new 75-watt-equivalent LED bulb is now available for sale online.
The 17-watt LED bulb is equal to a 75-watt incandescent but uses 80 percent less electricity and lasts 24 times longer than the average incandescent, according to Philips.
The bulb has a lifespan of 25,000 hours, roughly the equivalent of 17 years of daily four-hour use, and a color temperature of 2,700, which is a warm yellow light similar to that of an incandescent bulb, according to company specs.
Philips first unveiled the bulb, which is compatible to fit into any 75-watt incandescent socket, in May and announced an expected wide release for fall 2011.
For now, the 17-watt LED bulb will be exclusively available for $39.97 on HomeDepot.com. (Home Depot calls it an 18-watt LED, but that’s a typo that will be updated within days, according to Philips.)
Philips already offers a 60-watt-equivalent LED that has been selling since 2010, and currently costs about $20.
As the U.S. reaches a 2014 deadline banning the sale of incandescent light bulbs, light-emitting diode light bulbs have generated a lot of consumer interest despite their hefty price tags.
One reason for this may be that their obvious competitor, the compact-fluorescent light bulb, has had a rocky reputation with consumers.
CFLs contain mercury, which could be dangerous to people if the bulb is broken to the point that the mercury is exposed and inhaled. Early versions of the CFL bulb also took a long time to heat up to full luminescence, and many cast a harsh bluish-white light.

Philips AmbientLED 17-watt turned off.
(Credit:
Philips Communications)

CFL bulb technology has vastly improved in recent years and now offer much warmer hues, light up more quickly, and contain less mercury. But it’s been hard for CFLs to shake the reputation of its early versions despite being significantly cheaper than LEDs.
LED manufacturers meanwhile have been touting the facts that their bulbs are lead-free, mercury-free, long-lasting, and dimmable as a way to justify their exorbitant price.
Some companies have come out with hybrid CFL bulbs as an alternative. For example, General Electric sells a hybrid halogen-compact fluorescent light bulb that costs between about $7 and $11. The halogen portion of the bulb lights up within a half-second when switched on. Once the CFL part of bulb has brightened to full luminescence, the halogen portion then turns itself off.    www.bgocled.com

Bright idea has critics in GOP

,0 Energy-saving national lighting standards first passed in 2007 have survived a repeal effort, but continued opposition in Congress may mean their enforcement falls to the states.
The federal law requiring more energy-efficient light bulbs will be phased in starting in January. The new standards will save the nation an estimated $12.5 billion a year — – $85 a year for the average American family — and is expected to help reduce pollution by 2020, when the law is fully implemented, according to research by the nonprofit National Resources Defense Council.
In New Jersey the expected household savings is higher — $125 — because of higher energy use than other states. Statewide, the council projects savings of $447 million.
Conservative Republicans in the House of Representatives suffered a July 12 defeat in their initial effort to repeal those lighting standards, a move the defense council viewed as a victory for consumers, businesses and the environment.
But a week ago today, the House refused by voice vote to allow the U.S. Department of Energy to fund enforcement of the new requirements.
The failed repeal effort came on a separate GOP bill introduced at the last minute. Republican Rep. Michael Burgess of Texas pushed the enforcement measure that he attached as a rider to the appropriations bill for the U.S. Department of Energy.
The GOP inserted the enforcement measure and 50 anti-environment riders to another critical appropriations bill for the Department of Environmental Protection.
Bob Keefe of the resources defense council called the GOP tactics “strictly political.”
“Even though these 2007 standards were passed by unanimous majorities among Republicans and Democrats and signed into law by President George W. Bush, conservative Republicans have turned it into a political issue by saying it is big government trying to take your light bulbs away.
“That’s not the case,” Keefe explained. “They are just trying to make them more efficient. We hope the Senate will be more logical than the House.”
It is unclear how or when the Senate will address the enforcement issue.
But Jim Presswood, federal energy policy director for the resources defense council, said if federal enforcement is hampered, the standards can still be enforced by the states.
“It is hard to tell the overall impact, but this situation is not helpful because it creates uncertainty in the marketplace and takes the Department of Energy out of the picture,” he said.
Penalties against manufacturers for failing to meet energy standards range from $200 to a maximum $500,000 for product violations. Manufacturers can also be cited for failure to file certain required product reports with the federal government.
“It’s ridiculous” John Krawice, counter manager at Broadway Electric and Supply Co. of Woodbury, said of the congressional repeal effort, “because a lot of manufacturers are already doing this — preparing to make new bulbs.
“The standards have been out for years and everybody has them.”
The state Board of Public Utilities does not have enforcement powers and the state has no department of energy.
“We encourage energy efficiency as part of the state energy master plan to reduce pressure on the power grid and the cost of electricity. The cheapest electricity is that which does not have to be produced,” said BPU spokesman Greg Reinert.
He said the agency supports the Porchlight Program that distributes free energy-efficient bulbs in the community and another program that sells discounted energy-efficient bulbs to employees of large companies.
The 2007 Energy Bill mandates traditional incandescent light bulbs must be 25 to 30 percent more energy-efficient by 2014 and 65 to 70 percent more efficient by 2020, eventually making them as efficient as today’s newer compact fluorescents (CFLs).
The old-fashioned bulbs lose 90 percent of their energy through heat, according to energy experts.
Since the estimated household savings is based on the new incandescent standards, consumers in New Jersey and elsewhere could save even more if they switch to other bulb alternatives such as the CFL or light-emitting diode (LED).
Caren Johnson, spokeswoman for Public Service Electric and Gas Co., said PSEG has already been encouraging consumers to switch to the more energy-efficient CFL.
“As a way of dealing with climate change, you reduce greenhouse gases with better energy use and conservation reduces the number of energy plants needed,” Johnson said.
She said lighting traditionally accounts for 9 percent of a household utility bill and the impact of newer bulb use will be gradual since older-type bulbs can still be used.
A USA Today poll early this year found most Americans agree with the new law. Of the 16 percent who disliked the newer light bulbs, the reasons given most often were that the light is not bright enough and the bulbs are too expensive.
The standard 100-watt incandescent bulb will be the first to go because U.S. companies cannot manufacture it next year.
Manufacturers such as Sylvania are replacing the 100-watt with a next-generation incandescent filled with halogen that uses 72 watts of electricity but produces light intensity equivalent to or brighter than the traditional 100-watt bulb. Manufacturers already have been supplying stores with lower wattage standard bulbs as another energy-saving tactic, said Shaun Cook, branch manager of Billows Electric Supply and Lighting Design Center in Berlin Township.
For example, he said a standard 60-watt has been reduced to 57 watts and the 100-watt is now 95 watts. They lessen brightness a bit but save energy.
“We still have plenty of these bulbs,” Cook said. “A lot of people are not happy with the light output of compact fluorescents because they take longer to warm up and some do not like the color they throw off.
“They want what they’re used to.”
He said LED “scares” consumers because of its price: Bulbs can range from $40 to $50 but last up to 20 years based on average use.
At the check-out counter at Broadway Electric Co. in downtown Woodbury, a light display with an operating electric meter shows the difference in kilowatt hour use for different types of bulbs.
Its horizontal dial moves quickest when recording energy used in a socket holding the old-fashioned incandescent bulb — today almost identical to the bulb Thomas Edison invented 125 years ago in New Jersey.
The dial moves slower with the 23-watt twisted CFL and barely moves with an LED in the socket.
“Men come in and buy compact fluorescents to reduce their energy bills, but women prefer more of a warm light feeling or candle-feel, so they like the incandescent or a subdued compact fluorescent,” said Genevieve Berstecher, an employee at Broadway Electric.
“And seniors like incandescents because they want as much light as possible.”
Not all traditional incandescents will be eliminated. Unique bulbs for candelabra, appliances, globes, showcases, three-way lamps, bug lights and plant lights will still be available, according to EPA guidelines.
Store managers say the CFL is the best value energy-wise for customers because it uses one-fourth the energy of an incandescent bulb and lasts up to six times longer, depending on daily usage.
A 23-watt CFL can save half the energy a standard 100-watt uses in a single year and $60 in lower electricity costs over a six-year life.
The new improved halogen incandescent will save only $14, but some consumers may prefer it because it casts a more traditional lighting hue.
While they save on utility bills, the downside of halogen, CFLs and LEDs is their upfront cost.
A standard 60-watt incandescent bulb may cost 40 to 50 cents compared with $2 to $3 for a compact fluorescent and considerably more — $40 to $50 — for an LED.
There are other drawbacks to CFLs. They cannot be used with a dimmer and they are more hazardous because they contain a small amount of mercury.
“It is illegal to put them them into the trash and no light bulb should ever be put into a recycling bucket,” said Ann Moore, recycling coordinator for Burlington County.
She said the public can drop the bulbs off at a Home Depot or other home improvement center for recycling. They can also be taken to a county hazardous waste collection site or to hazardous waste collection events. Gloucester County holds four a year.
Governments at all levels have been converting to more “green energy” lighting for several years and installing new bulbs in offices and in traffic signals.
For example, the Camden County Board of Freeholders has spent more than $1 million installing CFLs and LEDs in old and new light fixtures and expects to cut its energy consumption by the same amount.
“The board puts a high priority on environmental and green initiatives that help improve quality of life for all our residents,” said Freeholder Jeff Nash.    www.bgocled.com

2011年11月15日星期二

LED industry chain can be divided into five parts

LED industry chain can be divided into five parts. First, the raw materials. Second, LED upstream industry, including epitaxial materials and chips. Third, LED midstream industry, including a variety of LED devices and packaging. Four, LED downstream industries, including various LED application products industry. Fifth, test equipment and production equipment.

About LED upstream, midstream and downstream industries, as detailed below will be highlighted here and test equipment and industrial raw materials production equipment industry.

LED light-emitting materials and devices, including raw materials, single crystal gallium arsenide substrate materials, such as aluminum nitride single crystal. Most of them are III-V compound semiconductor single crystal, production process is relatively mature, there are signs on the use of polished delivery. High-purity gallium metal other raw materials as well, high-purity metal-organic sources such as trimethyl gallium, triethyl gallium, trimethyl smoke, trimethyl aluminum, high-purity ammonia gas, nitrogen and hydrogen and so on. The purity of raw materials in general have more than 6N. Packaging materials are epoxy, ABS, PC, PPD, etc.

Epitaxial materials testing instruments are double-crystal x-ray diffraction, fluorescence spectroscopy, Rutherford backscattering spectrometer channel and so on. Chip, the device test instruments are LED photoelectric characteristics tester, spectrum analyzer, the main test parameters for the forward and reverse voltage, current characteristics, the normal light intensity, angular distribution of light intensity, luminous flux, peak wavelength, dominant wavelength, color cursor , color rendering index. MOCVD equipment production facilities there, liquid phase epitaxy furnace, coating machines, lithography, dicing machine, automatic solid crystal, gold wire bonder, Si-Al-wire ultrasonic pressure welding, gluing machine, a vacuum oven chip counter, chip detector, inverted membrane machine, light color electric automatic sorting machines. More led products visit: www.bgocled.com

How to choose the right led lights


Modern lighting has become a light culture, in the field of LED lighting to provide consumers with high-quality lighting products will also provide total lighting solutions for first place, has become a trend. Therefore, the selected lamps should focus on the macro choose a reputable manufacturer, brand a good product.You can pass some specific parameters to determine the merits of LED lighting products:First: beautiful. To LED lighting, for example, the current common LED spotlights are based on multiple points of light, and its very different appearance and traditional lighting, installed in high places is very coordinated, and very into the second generation of LED lighting has an international patent Focus Reflection optical system not only has the same appearance with the traditional lighting of reflective glass and has a glare of light concentration and the desired effect;Second: the color temperature (color) must be consistent, but also to stable, long-point temperature will not change color. Traditional halogen spotlights the color temperature is 2700K, LED products now have some role in the market for some time very easy to change color, and color temperature deviation is very powerful.Third: The color rendering index CRI (Ra) will directly determine whether truly reflect the real color. The sun and the traditional halogen spotlights color rendering index CRI (Ra) is 100, national standard LED lamps CRI (Ra) ≥ 80, now, LED lighting industry, CRI (Ra) basically reached 75. Some of the better manufacturers, color rendering index CRI (Ra) can reach 85 or more. If it is used in some of the more high-end establishments such as hotels, high-end stores such as lighting, color rendering index certainly is very high, as much as possible with the traditional incandescent close, so shine on physical objects can be accurately display the original color;Fourth: the life. Now the state to use lumen maintenance after 25,000 hours in more than 70%;Fifth: the angle of light is better, can not produce glare, such as 20 ° angle, light shines down inside this range should be. In the light irradiation angle is outside can not see a strong light;Sixth: It should be selected according to different application environments with different styles of lamps, in order to achieve the interior architectural design and lighting design of effective integration.Designers and owners want to choose the LED lights not only look exquisite, but have natural light and comfortable, nice effect, taking into account possible cost savings. To fully meet the needs of customers, responsible and innovative companies in product design, focusing on the development and design of the whole lamp, working lamp with the perfect combination of light, the light will create a high quality environment as the company's mission. Pole to invite international professional industrial designers, into the modern new design concept, the new variety of LED lights, the appearance of simple and stylish, comfortable and elegant sense of light, leading the LED lighting market trends. I believe in the future, fashionable, unique, high efficiency and other higher-tech LED lighting products will be popular, not only for interior designers to bring more inspiration, the general public will also be brought for each health environmentally friendly lifestyle. More led products visit: www.bgocled.com

LED lighting marketing strategy

LED products industry chain in China, more is applied. Unfortunately: inside the LED industry, understand technology do not understand the design, manufacture do not know understand the design, manufacturing know do not know marketing. As a chain of intermediate chain, if not integration of technology, design, manufacturing, marketing, basic LED lighting can not win this competition.

For the channel in terms of investment, we must study the channel's core interests and the common core interests and differences. Currently, LED lighting companies must join forces upstream chip manufacturers improving information and education, integrating itself into the lighting industry, the joint strength of the distributors, and lighting design through decorative design, the product sold.
With the traditional lighting products marketing is different, LED lighting, marketing, end-users more of a government agency. Therefore, relationship marketing as a core marketing concept inevitably affect the LED lighting industry.
However, even if the relationship marketing strategy, but also tactics. Channel access must be improved before it can play a role. So, how to build a model of marketing of LED lighting, LED lighting products to complete the channel investment, is the most critical. This allows us to return to the origin of the Chinese-style marketing: channels for the king.
First, the domestic LED lighting business opportunities
1 domestic LED lighting industry still does not appear true market leader in enterprise, but the industry is capital-and technology-intensive industries.
2. LED lighting in the ascendant, with more reference patterns and greater integration platform; state, "Ten thousand ten cities" project of LED policy support opportunities, "Rail-based" large-scale construction of public facilities and areas of GEM release policy-oriented operations such as capital, highlighting the opportunity to guide national policy.
3 in the national industrial policy guidance support, product innovation, channel innovation, and so there is space in the industry can operate.
4 to bring financial strength and R & D advantage, before making any decisions, you can achieve a more efficient and more cost-effective channel investment and engineering sales channels, and thus the channel in the industry accounted for an edge in battle plunder.
5. LED lighting market is huge and bright prospects, with less overall competitive strength of the brand, many second and third line of LED lighting companies generally remained at a low level of price competition stage, the lack of awareness of the system and methods of marketing, the domestic market has not yet formed the powerful leadership of brand
6 large-scale professional manufacturing advantages, can be more cost-organization supply chain; marketing system more efficient adjustment can change channels to expand investment and enhance market front-line execution!
7 industry, enterprises need to break through the existing in-house marketing and management concepts, dare to meet market challenges, rather than passive loss of market opportunities.
Second, the threat of domestic LED lighting business
1. LED lighting revolution, the rise of industry marketing, brand integration, faster, stronger competitors involved in engineering, roads, outdoor lighting market.
(2) industry, increased competition for talent and the stability of personnel involved in the project.
3 edge channel distributors and increased competition for resources in the construction work.
4 capital, technology, competition and channel three resources more complex configuration changes.
5 companies in the industry, marketing and brand building lagging degree of attention, if not in the short period of time quickly to seize market resources, then it may be to block competitors in the bud stage.
6 good program must have a good marketing plan can execute. Sales Executive is the most important. Can perform unified marketing program and is the key to success.
7 This is a war of aggression.
Third, the domestic LED lighting business direction of the core problems and solutions
1, the brand positioning (product positioning, market positioning)
2, the marketing team and marketing system of construction projects (recruitment, training, management, evaluation)
3, large customer projects direct
4, the supply chain to create and market high-quality investment channels are classified
5, brand building and media, the show spread
Fourth, the domestic LED lighting company's marketing strategy
(A), product strategy
1 to focus on manufacturing R & D and quality control system, quality management, professional project managers to attract new talent to strengthen professional supply, especially for projects supporting the purchase and sale of products to add.
(2) LED lighting market segments, combined with practical lighting applications, design products (emphasis consider LED lighting products, chips, light, heat, power supply four core issues)
(B), pricing strategy
1 market-oriented pricing, combined with cost and channel profits into account.
(2) an appropriate increase in the relative levels of competitors, profit margins in order to improve the primary dealers to push the initiative.
3 to implement a unified national system of professional products area and wholesale agents, removal of price dark button, guided the development of engineering and sales price, limited to high-low limits.
4 with the implementation of regional projects within the system offer price protection policy, to avoid internal bargain with each other.
(C), channel strategy (marketing and engineering)
1 up sales "engineer" business team, to expand sales channels for product counterparts.
2 sub-distribution channels:
a) Construction, Development Zone, urban construction investment company, municipal engineering, procurement, street management and so on.
b) Major landscape lighting company, lighting design companies.
c) qualified construction units at all levels of road lighting, office and other local energy-saving lighting association.
d) Local energy-efficient lighting business, street light pole production enterprises.
e) production of solar, wind power and other related products manufacturers.
3 focus on financial incentives and control, phased implementation of channel marketing activities, pay attention to the control channel inventory.
4 medium-sized projects to enhance product sales promotion.
(D), publicity and promotion strategies
1 series of "one" terminal professional promotion-based, innovative revolutionized the industry in order to channel investment as the most important means of promotion.
2 professional series lighting to highlight the flagship product display terminal lighting scenarios;
3 highlights the combination of the marketing policy of the dealer propaganda "risk-free business and grow the brand and corporate interests to ensure stability";
4 a more complete professional portfolio management for the rival channel brand publicity point of interest;
5 to the system of market operations, markets and services a model of successful promotional goals for the future Zhanjiang power channels to inspire confidence;
6 to pull the terminal stage of the sales promotional activities activate popularity;
7 in order to differentiate competitors selling products beginning with the power to enhance the professional image of Zhanjiang.
8 trying to do a few more influential model for large-scale national project to expand the performance of professional lighting propaganda point. More led products visit: www.bgocled.com